Melbourne Shopping

Celebrate Chinese New Year at Emporium Melbourne, Melbourne Central, QV Melbourne, and The Strand Melbourne. Shop the City and celebrate the Year of the Rooster with a number of memorable experiences and a selection of over 1,000 stores in three city blocks. Read on, for what’s on across the city:

The Strand Melbourne – WIN A Vespa!
To celebrate Chinese New Year & the Year of the Rooster, The Strand Melbourne are giving you the chance to WIN a Red Vespa Primavera 150 valued at over $5,000!

Simply spend $100 or more at any participating store to enter. Good luck!

16 January to 5 February

The Strand Melbourne, 250 Elizabeth Street, Melbourne

*Terms and Conditions apply. Visit www.thestrandmelbourne.com for more information

Emporium Melbourne’s The Reflection Room
Step inside an ethereal mirrored glass cube installation where good luck awaits. Celebrating the sentiments of Longevity, Prosperity and Happiness, share your aspirations for 2017 on instagram inside the cube with family and friends and hashtag #thereflectionroom

27 January to 5 February
12noon to 6pm daily

Ground Floor
Emporium Melbourne, 287 Lonsdale Street, Melbourne

Visit www.emporiummelbourne.com.au for more information

QV Melbourne’s Red Class Cinema Experience
Celebrate Chinese New Year at QV Melbourne with two special events at the QV Outdoor Cinema! QV Cinema have partnered with Chinese filmmaker Xin Li (xinlianimation.com) to present a range of beautiful short films, which will screen before the feature films:

Saturday 28 January – ‘Crouching Tiger, Hidden Dragon’
Sunday 29 January – ‘In the Mood For Love’

There will also be Red Class dinner delivery to your seat courtesy of Red Spice QV and a special complimentary cocktail for each guest courtesy of Father’s Office on Saturday 28 Jan.

Plus QV will host the traditional Lion Dancing Parade from 1pm on Monday 30 and Tuesday 31 January and a Chinese calligraphy artist in the precinct on Saturday 28 and Sunday 29 January from 11am – 2pm. For customers that spend $20 or more at QV, you will receive a complimentary calligraphy piece.

QV Melbourne, Cnr Swanston St & Lonsdale St, Melbourne

To book your special Chinese New Year ticket visit www.qvcinema.com.au

Melbourne Central’s Chinese New Year Shopping Festival
Celebrate the Year of the Rooster at Melbourne Central with one day of exclusive offers, entertainment and a Golden Egg Treasure Hunt.

1 February
10:00am to 10:00pm

Shoppers can also enjoy traditional entertainment including Lion Dancing and a ceremonial Store Blessing at the KitKat Chocolatory on Sunday 29 January.
Melbourne Central, 211 La Trobe Street, Melbourne

Visit www.melbournecentral.com.au for more information